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I have more than 20 years of experience in managing comms and content projects in house and for agencies.

From blue chips like Land Rover to start-up innovators

like LO3 Energy.

From big events like the Champions League to BIG adventures like the Mark Webber Challenge.

WHAT CAN I DO FOR YOU?

Marketing &

Public Relations

Account management • Events • Campaign management • Distribution • Media relations • Campaign analysis • Crisis Comms

Content Management

Editorial planning • Story placement • Social media • Radio • Copywriting • Film Production • Storyboarding • Podcasts

Strategy & Tactics

Campaign planning • 360-degree tactics • Account management • Distribution • Media relations and analysis • Events • Crisis management

Business Development

Strategic content planning for BD • Idea development • Pitch strategy • Creative presentations • Business advice • Investment acquisition strategy

WHO HAVE I DONE IT FOR?

LO3 Energy

Start-up comms

Marketing and content strategist for US-based tech start-up LO3 Energy.

 

I developed the company culture, marketing strategy and tactics and helped the company transition from concept to commercial product.

Comms - LO3 Energy.jpg
Comms - Dell.jpg

DELl

content management

 

Content campaign manager for a series of technical features on Grand Prix racing.

 

I created the content tactics and compiled all content, helping Dell to promote their technical involvement with an F1 team.

FANTASTEC

Start-up comms

Strategic consultant for the blockchain-based football collectables app SWAP.

I assisted in developing the early-stage strategy for product promotion, including PR, blog and social strategies, helping in the initial launch stages.

Comms - Fantastec.jpg
Comms - VISA TeamGB.jpg

VISA/TEAM GB

content management

 

Olympics content manager for the statistics-based ‘Every Second Counts’ campaign.

 

I developed the content strategy and managed a team of content creators to support the roll-out of VISA’s 2016 TeamGB partnership.

MARK WEBBER CHALLENGE

commUNICATIONs

Communications manager for the Australia-based adventure race run by F1 driver Mark Webber.

Working with agencies Octagon (Aus) and M&C Saatchi (UK), I devised and ran the global comms strategy and media to promote the event.

Comms - SMWTC.jpg
Comms - Feel Football.jpg

FORD (PRISM)

content management

 

Project lead for Ford UEFA Champions League pan-European sponsorship activation program ‘Feel Football’.

 

I led a team to deliver content, PR and events activities in what was a hugely successful campaign.

PATAGONIAN EXPEDITION RACE

BRANDING AND MARKETING

 

Marketing and comms for this Chilean adventure race.

Working directly with the race organizers, I helped re-brand the event, secure new sponsorship and establish the brand as ‘the Last Wild Race.’

Comms - WPER.jpg
Comms - JOD.jpg

LAND ROVER

content management

 

Content manager for the 'Journey of Discovery' multimedia campaign.

 

I helped to devise a route from Birmingham to Beijing and worked with a small team to set up, create, edit and output various stories en-route.

© 2020 by Will Gray, WG Media.

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